Bold prints, expert cuts, & a dash of tradition

We believe every stitch weaves a story. Our slow fashion journey is rooted in family heritage, transforming premium fabrics into wearable art. With each limited edition drop, we bring you bold, nature-inspired prints crafted ethically and priced to love.

 

Inspired by the changing seasons and their profound influence on our moods and fashion choices, we embarked on a journey to create Studio Erst. Our vision was to offer limited-edition collections that represented each season in a bold, nature-inspired form of wearable art.

Our believe that fashion should evoke emotions and tell stories. Every print we design undergoes meticulous hand selection and thoughtful consideration to ensure that it captures the essence of a season and resonates with our customers.

By producing limited stock editions, we aim to provide our customers with unique and exclusive pieces that set them apart from the crowd. In an era dominated by mainstream brands, it can be challenging to find collections that offer truly distinctive and personal style. Our limited batches not only guarantee exclusivity but also help us minimize waste.

At Studio Erst, we are committed to ethical practices throughout our supply chain and production process. We prioritise fair labor practices to ensure that our customers can shop without guilt. Our goal is to create fashion that is not only beautiful but also responsible and conscious.

About the Founders:

Studio Erst was born from a shared dream and passion for affordable, luxurious fashion. Founded by partners in life and business, Sanya Mahajan and Siddhant Binani, the brand is a celebration of bold prints, ethical craftsmanship, and playful designs.

Inspired by her mother's early career as a fashion designer, Sanya's love for fashion was ignited from a young age. Her Master's degree in Fashion Journalism from the London College of Fashion and experience working for premium brands like Giorgio Armani & Antler have honed her skills in storytelling, trend forecasting, and creating impactful designs.

With a family background in textile manufacturing, Siddhant's journey from curious observer to innovative creator was almost inevitable. His education at the National Institute of Fashion Technology (NIFT) New Delhi equipped him with a deep understanding of fabrics, design, and the art of storytelling through materials.

Their commitment to ethical practices and use of high-quality materials ensure that every piece we create is not just a fashion statement but a reflection of their values.